Brand guidelines and social media toolkit

There are two main variations of the Healthy Holidays Hull logo that have been created for external partners and organisations delivering on the programme.

It must be applied consistently. The Healthy Holidays Hull logo is to be used alongside the Department for Education logo. These are to be used as a requirement of the funding.

The logos should always be used in their entirety and must not be altered, recreated or adjusted in any way, although the logos can be applied in two variations, based on whether you are part of the internal Healthy Holidays Hull Team (logos a) or you are an activity provider/partner (logo b1 and b2).

Activity providers and partners should reproduce the logo using the colours shown below.

Logo b1

No frame for use on a white background

Logo b2

With a frame to be used when the logo goes over a colour or photo

Department for Education logo

To be used alongside logo b1 or b2

All assets are available to download.

The logos mustn't be treated as an afterthought. It is therefore preferable that the logos appear on the front of a publication.

The Healthy Holidays Hull logo may be one of several logos on a document. Ensure that other logos do not dominate and that ample space is left between them and other partner logos. This will ensure that the other partners' logos do not look more dominant, i.e. appear much bigger or in a more prominent position than the Healthy Holidays Hull and Department for Education logo.

Readability requirements

The logos always need to be applied in places on a suitable background colour/image to ensure it is clearly readable and visible.

If an organisation is carrying out work for the Healthy Holidays Hull programme, the relevant logos must be included on all promotional materials.

Minimum size and clear space

The Healthy Holidays Hull logos, as well as the Hull City Council logo, must not be reproduced any smaller than 30mm on printed media. When used on digital media, please ensure the logos always remain readable.

A clear zone (white space) must be maintained around the logos. This stops elements near the logo, such as text or photographs, from interfering with its legibility and prominence.

Minimum white space required in each direction of the logo is the length of the word 'Hull' in the Healthy Holidays Hull logo. Similarly, a clear zone must be maintained around the Hull City Council logo and the Department for Education logo. Therefore, the space changes in size to the scale of the logo.

All versions of our logo should only be reproduced using the original art files.

Do not -

• produce the logos in any other colours than those specified
• change the layout of the logos
• reproduce the logos on patterned or complex backgrounds without seeking advice - this includes sections of photographs
• squeeze or stretch the logos

If you are an activity provider or a partner, please use the following variation on the Arial font. It has been chosen for clarity and legibility.

Contrast

The most important factor in producing clear text is the contrast between the type and the background. Black type on white provides a very good contrast. Avoid running type/words across photographs or illustrations.

This limits the contrast and can confuse the eyes.

More information on colour contrast on GOV.UK

Font size

Make sure that it is easily readable either on a mobile screen (for digital materials) or when printed. Avoid using a light font, especially for small text.

More information on clear print on GOV.UK

Capital letters

Capital letters should not be used for continuous text. This makes it much harder to read.

Italic fonts

Italic fonts are also harder to read and should not be used.

Use of bold

The use of bold should be used sparingly, and not for highlighting single words or phrases in sentences.

Spacing

Use even word spacing. Leave a reasonable amount of line space between text.

Design and layout

Many people can be deterred by a page full of print, so try to leave space between paragraphs, and don’t cram the page. Layouts should be simple, clear and easy to follow.

Healthy Holidays Hull provides social media assets for you to use. Share these assets on your platforms to maximise the awareness of the programme to children in Hull.

If you would like to create your own social media assets, ensure Healthy Holidays Hull has approved these posts. If you would like any more assets, get in touch, and we can provide them.

To be used to promote the Healthy Holidays Hull Summer programme starting.

To be used during the Healthy Holidays Hull Summer programme.

A generic post for you to use to promote your sessions during the Summer Programme.

All assets are available to download.

As part of the funding criteria, the following hashtags need to be used on all social media posts by delivery partners on the Healthy Holidays Hull Programme -

• #HealthyHolidaysHull
• #HAF2026

You also need to tag Healthy Holidays Hull on all posts, too

• Facebook @healthyholidayshull
• Instagram @healthyholidayshull
• X @healthyholshull

Suggested messages for social media posts, these can be amended to suit you -

Post 1

Summer with @HealthyHolidaysHull is nearly here, and we’re excited to be part of this fantastic programme once again. We’ll be running sessions during the programme - for details on what we’re offering, visit (ADD YOUR eequ page link). To see everything happening across the city, head to healthyholidayshull.org for a new, quick and easy way to book. #HealthyHolidaysHull #HAF2026

Post 2

The @HealthyHolidaysHull Summer programme is back with FREE activities and food for children and young people living in Hull. A new, quick and easy way to book at healthyholidayshull.org to see what’s available across the city. #HealthyHolidaysHull #HAF2026